SELLING LOTS OF SIMS WITH LOTS OF BUBBLES

SIM only plans were a new thing once – and they didn’t come with unlimited minutes, texts and data. This was big news, which we announced with a very big tap and millions of O2 bubbles. The TV ad was the UK's most popular in April 2012, and the campaign as a whole helped drive sales that beat Q3 targets by 15%. Multi channel work made at VCCP, from a long run on the O2 business.