SHIFTING BABY FOOD BY UNDERSTANDING PARENTS
YOU’LL NEVER BELIEVE ME, BUT THIS AD INSPIRED THIS ONE
Organix snacks have been a staple for parents (and kids) for 25 years, and have always bossed the market with their all-organic goodies. But they’d lost share to fun young upstarts like Kiddylicious and Bear. So we created a brand campaign to set them apart. One that talks to the parents, not the kids, recognising that parenting can actually be a bit of a shocker – and showing that Organix snacks are on hand to help in those all-too-frequent moments of distress. Made at The Gate London.
