selling telly by putting usain bolt in a dress

Virgin Media’s broadband was fast enough for the whole household at once. The problem with that claim is that everyone makes it.

So we cast the fastest man alive as the entire family. Usain Bolt as the dad, the mum in a floral dress, the grandad, and the son – all of them at once, in fast broadband heaven.

Made at BBH. Two TVCs, over three million YouTube views, five stars on David Reviews, and press coverage in more than seventeen countries, from the UK and France to Brazil, Jamaica and Australia. 5 stars on David Reviews.