“this advert just saved my life”
a member of the public
Heart disease kills over 23,000 women in the UK every year, twice as many as breast cancer, and most women still think of it as something that happens to men.
The idea was hiding in the words. HER is inside HEART DISEASE. Set the type so you can’t unsee it and the whole argument hits you before you’ve read a line of copy.
Pro bono, self-initiated, and made possible by people giving their time. Mark Strong and Jodie Whittaker lent their voices, Stink Films shot it, JC Decaux donated the sites.
It reached 55 million people. Visits to Heart Research UK’s symptom checker rose 206%. And a member of the public wrote in to say the advert had saved her life. That’s real. Full credits here.
